Now sold, thank you for your interest.
These recently discovered postcards stirred my curiosity. Both show the interior of the Seven Dwarfs cottage, but these are 'real photo postcards' of an actual place. The information on the back of each card is exactly the same; the House of the Seven Dwarfs as built at
Olympia, 1938 by Richard Costain from the
Walt Disney drawings in the film "Snow White and the Seven Dwarfs. To my mind,
Olympia in 1938
could mean only one thing – The Ideal Home Exhibition. I spent many a happy time
there as a child in the 1950s and as a newly married woman in the 1970s.
For those of you not familiar with the show... it was established in 1908 by the Daily Mail newspaper. Held at the
exhibition complex in London,
the first show attracted 160,000 visitors.
Back in 1908 the vast majority of people in Britain lived in rented accommodation,
but mass production methods were bringing the dream of owning your own home closer.
The Ideal Home Exhibition was an instant
hit with visitors and three more shows were organised before the First World
War. After the war, the popularity of the event increased and by the 1930s,
most women visiting the exhibition were making do with no more than the help of
a ‘daily’. This resulted in a boom for manufacturers introducing an array of
gadgets and new inventions. Things we now take for granted like the vacuum cleaner
and the electric kettle all made their debut at the show. By 1936, the drive
towards labour-saving was aimed at the family kitchen, with an avalanche of
potato peelers, stainless steel sinks and single-height work surfaces. This and
the building of even bigger and better houses within the exhibition continue to
this day, although the event is now held at Earls Court and has been renamed
The Ideal Home Show.
These clippings are taken from an advertisement for the 1938 Ideal Home Exhibition. The Dwarfs cottage is listed as one of the attractions.
For those interested in Snow White, I've just added a lovely book to my website. It is a retelling of the classic tale by Cynthia Rylant with paintings by Gustaf Tenggren taken from Walt Disney's animated film.
Snow White and the Seven Dwarfs is now sold, thank you for your interest
It is when we are most lost that we sometimes find our truest friends. Cynthia Rylant, Walt Disney’s Snow White and the Seven Dwarfs